Real estate Web site Zillow.com announced today the launch of a new advertising platform for national and regional real estate brokerages that features local for sale listings right on the Zillow.com home page. Using Zillow's ad serving technology, the listings are customized to the user's most recent search of homes -- down to the neighborhood or ZIP code, home size, price range and attributes. For a national or regional brokerage, this means exposure for their listings to the more than eight million visits that come through the Zillow.com home page every month.
Called Home Page Featured Listings, these ads use innovative ad serving technology developed by Zillow engineers to match sponsored brands' for sale listings to a buyer's search preferences for homes on Zillow. The Zillow home page features three graphical ad units at a time -- two sponsored by national brands and one sponsored by a regional brokerage. Because the ads are targeted to a user's most recent search (versus their geographic location), advertisers are able to target all buyers, including those who may be relocating or purchasing a second home.
"At Zillow, we recognize that in today's challenging housing market, national and regional brokerages need performance-based online advertising solutions that deliver real results for their agents and sellers, while strengthening brand awareness," said Greg Schwartz, vice president of ad sales at Zillow. "Zillow's new Home Page Featured Listings are another example of our commitment to providing high value, high return advertising solutions for real estate advertisers."
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